SPHERE x LE NEW BLACK x ZEDONK: Powering Emerging Brands

LE NEW BLACK recently met with Christelle Cagi Nicolau, Project Manager for Emerging Brands at the Fédération de la Haute Couture et de la Mode (FHCM) in its SPHERE showroom which takes place physically 4 times a year during Paris Fashion Week® at the Palais de Tokyo, in Paris. 

SPHERE was originally created in 2020 as a multidimensional support system and incubator for the 70 French and international emerging brands that are members of the federation. The showroom is organised with 7-8 of the federation’s emerging brands, selected for their creativity and development potential. 

Since its creation, SPHERE has had the support of multiple organisations such as LE DEFI and L’Oréal Paris as well as professional partners Fabernovel, RSM, Première Vision, La Redoute, LE NEW BLACK, Stellae and Zedonk. And since July 2020, the physical showroom also exists in an online 3D version on the LE NEW BLACK digital wholesale platform, realised with the help of Grand Shooting, allowing wholesale buyers to “visit” the incredible Palais de Tokyo location by logging on at any time of day (or night). 

Click below to watch a short video on the encounter, and to find out more about how each brand and the Federation works with the LE NEW BLACK wholesale platform, as well as their experience with ERP partner Zedonk.