Di Du’s daring style

Designer Di Du launched her brand, DIDU, in 2019 after graduating from the Royal Academy of Fine Arts in Antwerp where she studied fashion. Developing her collections between Paris and Shanghai, she considers notions of futurism and subversion, while exploring the confluence of Eastern and Western cultures as a more open-ended approach. Di Du’s non-conformist styling and emphasis on body-acceptance have become unapologetically daring signatures that stand out through the seasons.

 

How would you describe your evolution as a designer/brand?

I learn new things each season. It’s like I am growing together with my brand like twins. My brand is reflecting myself in each speech, and we both become more mature.

 

What moment, design or collection marked a turning point for you?

When I feel I have something to say deep inside, I want to communicate with the world. It’s like a window to me.

 

What would you like us to know about this collection?

It’s a new statement at this moment. I feel, it’s very poetic and it’s expressing love and acceptance of life.

 

How does this collection evolve upon previous seasons?

To me, it’s a fresh perspective to speak with colours, textures and elements. It’s softer than ever on the colour ways and materials, but it’s giving power and energy!

 

Where are you noticing the most significant changes in fashion today?

I think today’s fashion is more involved with the surroundings and society issues. We are celebrating a greater variety of beauties than the past.

 

It’s 2025, how might you have evolved?

I don’t know! It's a myth that is discovered by time passing. But I believe it would be fun and exciting.

 

This interview has been lightly edited for clarity.