A Feel For Fashion: Loïc Prigent

It can often feel like no one has better access across the full spectrum of fashion than documentary filmmaker Loïc Prigent. Designers, personalities, and even the usually discreet atelier professionals all adore him and seem at ease in his presence. This is likely owing to Prigent’s extensive fashion knowledge – past and present – and his utter devotion to capturing the industry from all angles. Having begun his career making fanzines and building his portfolio as a journalist, he gradually shifted to film production and made his mark with a short documentary series on Chanel in 2005. With his film, Louis Vuitton Marc Jacobs, he gained an audience beyond France; and ever since, he has developed a seemingly endless array of series and films, all while bringing his YouTube audience – currently upwards of 600,000 subscribers – to the frontlines of fashion weeks. As of this month, he can now be heard regularly on the new podcast, Louis Vuitton [Extended]. With his charming French-inflected English, he is a peerless storyteller who puts the same level of care into his content that the petites mains apply to the most exquisite couture creations.