Where do you look for new ideas or voices in fashion?
I naturally turn to Instagram; it is an incredible platform for discovering emerging designers, fresh perspectives, and industry insiders with a sharp, critical eye. Of course, during fashion week, the shows and presentations provide unparalleled intellectual and creative stimulation. The concentration of talent in a single city, for a limited time, creates a unique sense of emulation and exchange.
How essential is heritage and/or a distinctive identity in contributing to a brand’s success?
In a market saturated with brands, differentiation is crucial. Heritage – whether through craftsmanship, expertise, or the transmission of tradition – remains a powerful asset. However, a strong and singular identity is just as essential, not only for its "eye-catching" appeal but also for its ability to create a lasting impression. Moreover, identity is not solely a matter of design; it extends to a brand’s narrative, values, and how it resonates with the contemporary world. More than ever, people are seeking meaning in what they consume.
Tell us something surprising about how you got to where you are today?
I grew up in Paris and pursued law studies at the Panthéon, though my ambition had always been to work in fashion journalism. I graduated at the age of 22 with a master’s degree in political science. I then gained experience through several editorial internships and a double master’s degree of International Journalism before joining Le Figaro as an intern then a freelance contributor. I met Virginie Mouzat, who later invited me to continue working alongside her at Vanity Fair.
What do you enjoy most about Paris Fashion Week?
Meeting fascinating people and discovering the collections. Paris Fashion Week is a moment of high intensity where creativity, dialogue, and ideas collide in the most stimulating way.
Do trends still matter?
I would say they only matter in the way they reflect society. I am interested in trends only as a form of cultural translation – a snapshot of the world and its mindset at a given moment. Beyond that, in my daily relationship with fashion, trends do not particularly influence me.
Can you share a mantra that speaks to this moment in time?
Where there's a will, there's a way.
This interview has been lightly edited.
