How essential is heritage and distinctive identity in contributing to a brand’s success?
It’s everything. Fashion moves fast, but authenticity is what makes a brand last. A strong brand identity is what separates one brand from all the others trying to do the same thing: sell clothes. Heritage doesn’t have to just mean being a decades-old house either; it can also be about having a clear philosophy, a unique design language, and making deep cultural connections. Look at how Rick Owens has built a cult following. His success isn’t just about aesthetics; it’s about world building from a unique point of view.
That said, heritage alone isn’t enough. A brand has to evolve their point of view while staying true to its essence.This is no easy feat. The ones that do it best balance legacy with reinvention.
In what ways do you hope to have an impact on fashion this year?
My work sits at the intersection of discovery and education. I strive to make fashion more digestible and accessible. I want to amplify emerging brands, especially designers who are BIPOC, and help people understand how fashion affects them in ways they may have never considered: that fashion is political as much as it is artistic.
A lot of fashion journalism is written for those already “in the know,” leaving no clear entry point for the many people eager to learn. I hope my impact this year is in being a source of discovery for fashion news and a space for those who have a genuine passion for fashion, no matter their level of expertise.
What surprises you about the industry in 2025?
The move away from diversity — especially considering all the recent creative director appointments... very few of which have been women or people of colour. This paired with the shift away from size inclusivity on the runway is disappointing. This is a very real issue for the industry that limits brands from truly connecting with their diverse consumer base and expanding into new markets.
There seems to be more overlap between fashion/entertainment and fashion/sports than ever. Thoughts?
Absolutely, and it makes sense. These intersections make fashion feel more dynamic! They also push brands to think about style as something lived in, something functional and not just something presented on a runway.
Athletes are no longer just athletes; they’re brand ambassadors, style icons, and even designers in their own right. Likewise, celebrities in film and music have long influenced fashion. This is nothing new. It’s also a smart business move. Brands understand that tapping into entertainment and sports expands their audience beyond traditional fashion consumers. Mbappé fronting Dior campaigns is a great example of this. Also Grace Wales Bonner really pioneered this shift with her sportswear inspired collections.
What do you enjoy most about Paris Fashion Week®?
The energy! There’s a tangible excitement in Paris during fashion week that is unmatched. From the street style and exhibitions to the grandeur of the shows, it’s a testament to how deeply people appreciate fashion and are involved in making it all happen.
Tell us something surprising about how you got to where you are today.
Maybe that I never studied fashion in any formal sense. I didn’t even care much for clothes, nor did I ever plan on becoming a journalist. It wasn’t until I finished my Art History degree that I discovered Elsa Schiaparelli’s use of trompe l’oeil, then André Leon Talley, and finally, Martin Margiela (in that order).
I was completely captivated by how they viewed clothing as art. Their innovative contributions came through disruption and going against the grain. I wanted to learn everything I could about them! And sharing my thoughts and findings online felt like the natural next step. That’s how my career started. If I had let the insecurity of not knowing enough about fashion hold me back, I wouldn’t be where I am today. Never be afraid to try and fail.
How would you define "chic" in a contemporary context?
Being unapologetically yourself is chic. It’s an attitude. Confidence in the way you dress, yes — but equally, confidence in how you carry yourself in your clothes. Also, anything and everything Sacai sends down the runway embodies this effortlessly.
What’s your favorite way to compliment someone’s style?
“What’s 4+4?” meaning you ate (8) — a slang term to express admiration and praise.
Do trends still matter?
Trends will always matter, though micro-trends have been losing momentum. More and more, people are realizing that buying the It-bag or shoe of the season won’t unlock a new lifestyle for them. Instead of chasing an idealized version of themselves, people are investing in pieces that are culturally expressive and true to their personal style.
Can you share a mantra that speaks to this moment in time?
Everything happens for a reason.
This interview has been lightly edited.
