Hybrid Wholesale: Maison Mihara Yasuhiro’s Strategy

Japanese brand Maison Mihara Yasuhiro chose Le New Black in 2018 to support the growth of its wholesale retail network at a time when the sales team was still entering orders by hand. The management wanted to bring a high-end, intuitive B2B sales service to its international retailers, as well as powerful, centralised order taking and analysis tools to its sales teams. Le New Black met with Eva Chung, Overseas Development Section Chief, to find out more about the challenges faced by the brand at the dawn of a new hybrid sales season. 

Le New Black: Hi Eva, thank you for your time. Can you tell us more about your expectations for this new season? Do you plan to have a physical showroom in Paris?
Eva Chung: We had planned to come to Paris for a physical showroom and also to do a fashion show. Unfortunately, because of the Omicron variant, we had to change our plans: we are doing our sales on our digital showroom from next week!

LNB: How do you organise your remote sales meetings when you can’t meet your customers in person? 
EC: We contact each of our customers individually. Being based in Japan, we often have significant time differences and need to organise ourselves on a case by case basis. 

LNB: What is your favourite feature on Le New Black?
EC: We really like the showroom interface which is very aesthetic. It is also very easy to place orders on Le New Black, and to modify or confirm them later in just a few clicks. 

The Maison Mihara Yasuhiro collections are presented on the brand’s digital showroom. Their B2B customers can then validate their pre-orders made on the iPad application in the physical showroom or directly on the web by the brand’s sales teams. During and after the sales season, the sales and audience reports allow the teams to perform seasonal analysis, and thus increase their results.