This image captures the spirit of our SS23 collection. It’s an anonymous body, lying down casually on a bed. We are not too sure if it is a man or woman. What you can really see is the pair of jeans, an iconic piece of clothing that evokes a staple of Americana and of our global wardrobes. Denim is also a place to experiment with cuts and proportions. Or just like in this piece, which is literally used as blank canvas where artist Beni Bischof hand-painted his ironic statement: “Do Nothing Club”. – Meryll Rogge
