Actualités

A Feel for Fashion: Kurino Hirofumi

Interviews

Kurino Hirofumi is a veritable Japanese fashion icon whose polished and timeless style invariably draws attention when he is attending international fashion weeks. Having co-founded the highly successful, muti-brand store, United Arrows, in 1989, he became a go-to expert on young designers and brands. More recently, he has shifted his focus to various projects that support local manufacturing and craftsmanship while engaging directly with young talents. He also takes an interest in environmental awareness as it relates to fashion.

What excites you in fashion right now?   

         

Meeting nice people who have a heart and who put their energy into making excellent production across fashion. At the moment, I’m helping JQ (Japan Quality) team with their projects.     

 

What is one reason to be optimistic about the state of fashion going forward?  

 

We should change the negative cycle of overproduction that leads to an excess of sales. So if we can reduce production and minimise the sales, we can see a much more better future.

             

In what ways do you think AI might benefit fashion?   

 

Combining this technology with human skills. My friend, who is a talented chef running a restaurant by herself, said that she will use AI to prepare a dish before she starts cooking it to reduce the preparation time.

 

Who or what will drive the greatest change in fashion this year?    

         

Spiber, an innovative “brewed” protein fibre and its founder, Kazuhide Sekiyama.

             

What impact might you hope to have on fashion through your work?

 

To keep feeling the "Human/Humanity" element through [my] work. I hope that this will help me to popularise the mindset that a “too-much-money-driven fashion” system is not healthy for our lives and planet.

 

Can you suggest a fashion mantra for '24?

 

Human and humanity.

 

 

This interview has been lighted edited for clarity.