Léonard Paris x LE NEW BLACK

Digitising wholesale processes

Leonard Paris, the iconic Parisian house founded in 1958 by Jacques Leonard and Daniel Tribouillard, and known throughout the world for its silk jersey prints, joined LE NEW BLACK in 2019 in order to accelerate its wholesale processes and modernise its B2B image. At the time, the Léonard team were fed up with handling heavy collection books and fabric swatches in its physical showroom. Something that the whole company agreed no longer corresponded with its contemporary image. However, being a human-sized company, and a heritage brand with a savoir-faire to perpetuate, its team was aware that they needed to choose the right platform to partner with in order to realise their ambitious plans for wholesale digitalisation.

Seduced by the idea of saving time, gaining expertise, and collaborating with a company with a human dimension, just like their own team, Léonard chose LE NEW BLACK. The iPad ordering application upgraded its physical showroom experience, providing the digital revolution that the brand needed.

Watch the video in conversation with Cécile Deknuydt, the brand’s International Wholesale Director to find out her favourite functionalities on the platform and more on Léonard’s partnership with LE NEW BLACK.