Where do you look for new ideas or voices in fashion?
I love brainstorming with my friends, submitting ideas to them, accepting their criticism and dealing with their comments. It's really part of our dynamic and we love to exchange ideas about our next moves. Getting lost in YouTube suggestions can be very inspiring, [along with] exhibitions, cinema, etc. But my best ideas always come when I'm bored.
How essential is heritage and/or a distinctive identity in contributing to a brand’s success?
I would always use the heritage of a house as the frame of what should be next, the direction we should go communication-wise. When I started at Rabanne, I made it my business to delve into the history of this house. Paco Rabanne was not only an exceptional couturier, but a true visionary: the first designer to put music on the runway, to have a black woman on the catwalk, to have helped make hip-hop culture accessible in Paris. He was so inspiring and current. I realised that if I could tell this story today, a lot of my work would be done.
What do you enjoy most about Paris Fashion Week®?
Lots of friends in town, great energy, and the best houses and shows in the world. It's going to be super-interesting to see the first collections of the designers who have just taken up their new roles.
How would you define chic in a contemporary context?
Today, I think it's all about craftsmanship, the best fabrics, real know-how and integrity. Respecting customers with real value-added products instead of just selling storytelling.
There seems to be more overlap between fashion/entertainment and fashion/sports than ever. Thoughts?
I love when creativity meets values meets passion. It makes things more accessible to everyone, and the more you try to cross worlds, the more magic and happy accidents happen. All these worlds have extraordinary values; and mixing them together to celebrate creativity is definitely a source of inspiration for everyone, and will make fashion more accessible and appeal to as many people as possible.
Do trends still matter?
For many marketers, yes! I sincerely believe that the key to success is to be uncompromising with your creative vision. It's easier said than done, but it makes a real difference – a difference that may inspire and perhaps become a trend.
What is your favourite way/word to compliment someone’s style?
Just telling someone when you think they look great can really change their mood. Sharing some love is just the best way to do it.
Tell us something surprising about how you got to where you are today?
It’s all started in a Fendi store during a heat wave in August. It was my first day, and I sold a mink fur to a Russian woman... This is how my journey in fashion started.
Can you share a mantra that speaks to this moment in time?
Everything we are building today will makes sense tomorrow.
This interview has been lightly edited.
