WWD Series: Sybille Darricarrère Lunel

What are your customers after?
They really want to dress up again and they’re preparing their purchases online before coming in store.

What is the biggest challenge for Spring 2022 as a buyer?
Finding the right balance between functionality and comfort for the post-Covid-19 lifestyle (like remote/smart working) and strong pieces for occasions.

What were you most looking forward to in the return to physical shows?
The energy of a show, the loud music and seeing our peers/colleagues/partners in real life again.

What did you find interesting about digital seasons?
Digital appointments are great for saving time – all that commuting for example – and they also gave a faster read on global purchasing choices.

What brand were you most looking forward to this season?
Courrèges with its contemporary and strong Parisian woman.

And a trend you’re ready to see leaving town?
Cashmere jogging sets!