SPHERE: SUPPORT POLICY FOR EMERGING BRANDS OF THE FEDERATION DE LA HAUTE COUTURE ET DE LA MODE

PRESS RELEASE

TUESDAY SEPTEMBER 28th, 2021 SPHERE: SUPPORT POLICY FOR EMERGING BRANDS OF THE FEDERATION DE LA HAUTE COUTURE ET DE LA MODE

Since 2019, the Fédération de la Haute Couture et de la Mode (FHCM) has established SPHERE Emerging Brands Initiative to structure, coordinate and consolidate its actions to support young Houses in their development and growth. The The aim is to identify the most relevant and useful mechanisms for each brand. For these actions, the FHCM relies on a network of partners who share and support its approach: first and foremost DEFI and L’Oréal Paris (official partners) as well as Première Vision, IFM, BPI France, Le New Black, Grand Shooting, Fabernovel, RSM, Stellae International, Zedonk, Tagwalk, Heuritech. In each area of expertise The FHCM seeks to work with leading players of each sector to support its Houses in the most effective way. Finally, to to answer to the current economical context caused by the health crisis, the FHCM has set up a support fund in addition to the financial aid paid for many years thanks to DEFI. The FHCM accompanies a total of about 80 Emerging Brands worldwide; 60 of them are present in its Official Calendars, half of which are French brands. To amplify its global reach, the FHCM has set up an International Emerging Brands Committee with leading industry figures. Wendy Yu, Julie Gilhart, Herbert Hofmann and Jenke Ahmed Tailly help to build bridges with foreign designers but also to relay our international actions.