Instagram IRL

During this Fall-Winter 2022 Menswear Paris Fashion Week , Instagram is taking over part of the ground floor of 3537, a multi-purpose space in the Marais dedicated to culture, fashion and performance. Under the artistic direction of rising fashion star, Jean-Jacques N’djoli, this ephemeral creative mecca titled “Instagram IRL by Jean Jacques Ndjoli,” will host an effervescent and creative audience of content creators and fashion industry talents. As the young art director translates his bright and colorful Instagram feed into playful and immersive spaces throughout parts of this heritage building. It is an experience worth witnessing first-hand between the shows.

Installation until January 23rd 2022
Every day from 11am to 7pm
35-37 rue des Francs-Bourgeois – 75004 Paris