Boramy Viguier x DS Automobiles

After learning his expertise over four years alongside Lucas Ossendrijver at Lanvin, Parisian designer Boramy Viguier launched his own brand in 2018 with designs juxtaposing the skilful use of materials with strong shapes quickly earning him acclaim from the press. Sportswear details such as heavy zips, elastic fastenings and oversize hoods supplement classic menswear items, enhancing them with a modern style without compromising usability. A young talent, he’s establishing himself as a rising star on the fashion scene. Inspired by mystical and surrealist references, the brand creates a meticulously crafted wardrobe.

DS Automobiles is revealing ‘’Un Autre Regard”, a unique editorial fashion photo shoot came from a meeting of designs from different disciplines, connected by an avant-garde spirit. Identified by the Fédération de la Haute Couture et de la Mode as emerging brands, BLUE MARBLE, BORAMY VIGUIER, EGONlab, GERMANIER et MANSOUR MARTIN had characteristic looks to their work. Along the Seine, downstream from the Palais de Tokyo where these talents usually show off new trends, the photographer Paul Franco took over the Château de Bizy to reveal his vision for Paris Fashion Week 2020. Five images have been staged in the castle’s courtyard and gardens with DS 3 CROSSBACK E-TENSE, DS 7 CROSSBACK E-TENSE 4×4 300 and DS 9 E-TENSE.