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A Feel for Fashion: Morgan Riddle

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Minnesotan style influencer Morgan Riddle (@moorrgs on Instagram) has been making inroads in the fashion community of late, thanks to her polished sense of… let’s say, tennis chic.

Riddle has garnered a growing fan base for her sartorial sensibility, which blends youthful and trend-driven with a sporty kick. For one, she’s been hired by Wimbledon, one of tennis’ Grand Slams, to host their video series “Wimbledon Threads,” which eyes the fashion scene during the event. (Riddle dates Taylor Fritz, the current world no. 8 on the men’s tour.) She was a breakout name on Break Point, the docu-drama on Netflix that follows the tennis circuit around the world. She has also partnered with the brand Lottie to co-create well-selling jewellery designs. And, she landed the cover of The New York Times’s Style section during September’s U.S. Open, another premiere tennis tournament.

Importantly, Riddle seems to be good-humoured about her job. Her Instagram bio reads: “Not cool, but my outfits are.”

What creates an emotional response for you in fashion today? 

 

Honestly, just getting to be involved in the world of it. I interned for a PR company and began working for fashion weeks when I was 18 years old. To now be attending shows as a content creator, even getting to watch my partner walk Hermés' runway, evokes constant pinch-me moments. I’m grateful it’s been democratized a bit in recent years. *Fritz, Riddle’s boyfriend, modeled in Hermès’ most recent show held a few weeks ago in Brooklyn, New York.

 

 

What are you most curious to know about how designers work, and how a collection comes together?
 

I'm most curious about collaborations. How do they actually happen? Fusing two house codes to create a collection is fascinating to me. I would love to see the behind-the-scenes, from ideation to execution, of one of these. 

 

 

What stands out as the most potentially disruptive influence on fashion in the near future? 

 

As someone who works in social media and is chronically online, it's clear to me that influencers have joined fashion weeks around the world. I know many people feel indifferent or even upset about it, but there is a reason these brands are putting money into online personas. People's attention has shifted and fashion is now happening online. Some are better about accepting – and adapting – than others. 

 

This interview has been lightly edited. 

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