What is one reason to be optimistic about the state of fashion going forward?
I would like to think that there is always a reason to be optimistic about clothing. Even if the world has changed and will change, clothes will always be a necessary – just as this was a hundreds years ago and will be in the future. Clothes will forever have the power of changing people's mood, protecting them from the elements, or being a form of self-expression.
In what ways do you think AI might benefit fashion?
Although I am sure that AI will have an impact, inevitably both positive and negative, I am definitely much more an analog person.
What impact might you hope to have on fashion?
It has been neither my personal goal nor the goal of the brand to push for some huge impact or change, I think I’m more drawn to the smaller things in life. But I hope for the people who choose us that we might provide a small joy, elevate their mood, feel a little bit more comfortable and confident, and feel like they can express themselves.
How do you see the evolution of a men’s wardrobe?
Compared to the past, the rules are less conventional, strict and limited. Men’s wardrobes have become wider in scope, a bit more free, individualistic, open and less defined. I hope it continues in this direction. I always aim for our work to not define the wearer or push an aesthetic, but to provide an outer layer of themselves, to hopefully elevate and project a more comfortable and naturally confident representation of themselves.
Are there any other fields you would like to explore apart from fashion?
Although I have interest in a lot of different things, my most important and favourite hobby is passing time and relaxing at onsen public baths or saunas. It would be great to make some sort of Auralee-related spa, resort, public bath, or something. But for now, it’s just a dream.
This interview has been lightly edited.
