News

A Feel For Fashion: Rick Dick

Interviews, Inspirations

The AI-generated memes picturing Zendaya in her tennis ball gown that Rick Dick conceived right before the MET Gala became worldwide viral. This mysterious and highly creative Italian combines his background in advertising graphics with a passion for fashion, art and technology in order to explore the comedic potential of a new medium. He comes up with timely and relevant content for fashion magazines while also working as a brand consultant. Through his can’t-look-away memes, crafted with AI, he offers audiences an entertaining and singular point of view that often extends beyond fashion to societal issues.

What excites you in fashion right now? 

What excites me most about today's fashion is its fluidity. I see lines flowing, genres merging, and a total freedom of expression. There are no more rigid categories; everyone can play with styles and create something unique and personal. It's as if fashion is finally freeing itself from stereotypes, embracing multiplicity. And that, in my opinion, is fantastic!

 

What is one reason to be optimistic about the state of fashion going forward?

In addition to fluidity, another aspect that makes me optimistic about the future of fashion is the growing attention to sustainability. Finally, there is more and more awareness that the Industry has a significant environmental impact and that a change of course is necessary. I see many emerging brands that use eco-friendly materials, adopt more environmentally friendly production processes, and promote conscious consumption. And consumers are also becoming more attentive to these issues, choosing quality garments that last over time and are produced ethically.

 

In what ways do you think AI might benefit fashion?

Artificial intelligence can be a powerful design tool. It can analyse trends, predict preferences, and even generate completely new ideas. It can be used to optimise production processes, reducing waste and increasing efficiency.

 

Who or what will drive the greatest change in fashion this year?

I believe that young people will play an important role. The new generations are more sensitive to social and environmental issues, and they are also more likely to experiment with fashion. They are not afraid to dare and challenge conventions, and this is fertile ground for innovation. In addition, social media continues to play a fundamental role in spreading new trends and giving a voice to emerging talents.

 

What impact might you hope to have on fashion through your work?

With my work, I hope to be able to contribute to making fashion a more fun world where everyone feels like they can participate, regardless of their background or budget. I want to use my art to challenge stereotypes and promote a beauty that is not rigidly defined. I believe that fashion has the power to unite people and create a more just and tolerant world. And I want to do my part to make it possible by raising awareness, when I can, of the issues that are close to my heart.

 

Can you suggest a fashion mantra for ’24?

Absolutely! My mantra for fashion in 2024 is: 'Exist without conforming!' We are free to express our personality through fashion, without having to bend to external pressures and fleeting trends. Let's wear what makes us feel good, what reflects our uniqueness and allows us to stand tall in the world.

 

This interview has been lightly edited.