What excites you in fashion right now?
Compared to fashion with strong traditional elements like Ivy or Preppy styles from a decade ago, it appears that today people are enjoying choosing and wearing clothes that align with their own sensibilities, focusing on factors such as color coordination, size, and silhouette. This trend is particularly noticeable among younger generations, especially those in their 20s. In Japan, vintage clothing from the 1990s and 2000s, but also items like Japanese-made second-hand cars from that era, has become popular. It's quite intriguing to see how these younger generations are rediscovering value in items that the previous generation might have considered as having lost their worth. But while trends may cycle back, they do so in a different way than before.
What is one reason to be optimistic about the state of fashion going forward?
I believe there is still much that can be done when considering environmental issues. The fashion industry is at a significant generational turning point, and I am very interested in what the next generation will create during these challenging times.
In what ways do you think AI might benefit fashion?
I believe that if it used wisely, it could bring benefits to everything, and if misused, it could have negative impacts on everything. From design to materials, marketing, logistics, and even people's preferences for fashion, everything could undergo significant changes. It's very exciting to see what will emerge in the era of AI.
Who or what will drive the greatest change in fashion this year?
We are living in a time when the entertainment industry and the fashion industry are merging. I look forward to the moves of Pharrell Williams, the Creative Director for Louis Vuitton Men. I've seen his shows twice before, and he never fails to entertain. His music is fantastic, and it's truly a 'show,' isn't it? This time, I'm also excited about the Japanese brand Auralee's Ryohei Iwai, who is participating in Paris Fashion Week for the first time officially. At first glance, it may seem simple, but the use of colors and silhouettes is exceptional. In Japan, there is a popularity for brands that pay attention to subtle differences such as fabric texture, touch, and thickness, and develop excellent fabrics from scratch. Auralee is one of those brands.
What impact might you hope to have on fashion through your work?
I would be delighted if I could convey the fascination and fun of fashion and culture to young readers through Popeye Magazine and Popeye Web.
Can you suggest a fashion mantra for '24?
Not only in fashion but in general, the sensation of "lightness" feels like a significant theme of the times.
This interview has been lightly edited.
