The support to emerging brands is one of the key missions of the Federation de la Haute Couture et de la Mode. It supports their development before and after their entry in the official calendars and contributes to increasing their visibility within an institutional, commercial, technologic and media network. The brands identified, according to their creativity and international development, are now grouped together under the banner of the ” SPHERE – Emerging Brands Initiative”.
Since January 2020, the FHCM operates with the support of LE DEFI and L'Oréal Paris - SPHERE - Paris Fashion Week® showroom. SPHERE is part of its policy to support emerging designers and brings together a group of brands selected for their creativity and development potential.
This season, the showroom will take place at the Palais de Tokyo from June Wednesday 23rd to Sunday 27th 2021. A digital version will also be available by invitation with the help of Le New Black and Grand Shooting.
The Fédération de la Haute Couture et de la Mode launched Catwalk Calling.
A serie to discover a new wave of designers.