The support to emerging brands is one of the key missions of the Federation de la Haute Couture et de la Mode. It supports their development before and after their entry in the official calendars and contributes to increasing their visibility within an institutional, commercial, technologic and media network. The brands identified, according to their creativity and international development, are now grouped together under the banner of the ” SPHERE – Emerging Brands Initiative”.
Since January 2020 the FHCM has been operating with the support of LE DEFI and L'Oréal Paris - SPHERE - Paris Fashion Week® showroom. This showroom is part of its policy of supporting young designers and aims to help develop distribution networks; it brings together a range of brands selected for their creativity and development potential.
Sphere PFW® showroom AW21 digital only from January 20th to March 12th 2021.
The Fédération de la Haute Couture et de la Mode launched Catwalk Calling.
A serie to discover a new wave of designers.