Emerging brands


The Fédération de la Haute Couture et de la Mode, committed from its very beginnings to creativity in its uniqueness, supports and accompanies young creative brands. It identifies, accompanies, assists the development and boosts the exposure of talents who will create tomorrow’s fashion. Within this framework, the Federation activates professional partnerships aiming at specializing them on major thematics of the sector.

New Now

New Now offers extra visibility to emerging brands. Through video modules the Fédération showcases their work and makes available their contact. New Now is available on the website but also on Paris Fashion Week® application.

The designers
The designers

Designers apartment

Designers Apartment is an initiative of the Fédération de la Haute Couture et de la Mode and is backed by the DEFI. For the past 14 seasons, around ten young talents have been selected each season by a committee made up of professionals from the sector to show their creativity and their fashion vision inside a shared showroom.

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Appointment of Serge Carreira Head of Emerging Brands Initiative

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Designers Apartment September 2019

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Sign up for IFM first online course ! «Understanding Fashion: From Business To Culture »

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PFW® Press release Spring-Summer 2020

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