Filmed on the grounds of a seemingly abandoned funfair at night, with deserted alleys of stands, rides and carousels, the Ami Spring Summer 22 show, “L’Échappée Belle, is reminiscent of our once empty cities in lockdown. An allegory to freedom, the need of connecting and gathering together again inspired Alexandre Mattiussi to showcase the collection in a mysterious, suspended, almost surreal setting. Carefree and electric, Ami Spring Summer 22 collection highlights the effortless Parisian chic, the concept of a wardrobe, expressive and wearable.
Credits:
Creative direction – Alexandre Mattiussi
Movie direction – Alvaro Colom
Styling – Carlos Nazario
Music –Parola – Donato Dozzy & Anna Caragnano + Bucket of Blood – Pino Donaggio
Movement direction – Jordan Robson
Beauty – Adrien Pinault, Shon Hyungsun Ju
Set design – Obo
Production – Storner
