The fashion show as we know it is over; the landscape has changed. Almost every show has gone hybrid, which means that the digital component is truly embedded in the conception of the show, not as an afterthought. Brands double down on creativity to craft unique experiences for viewers, wherever they are. “We’ve let the genie out of the bottle,” Keith Baptista, events producer, recently told Vogue Business. But how to cut through the noise and create maximum impact? Vogue Business Paris correspondent Laure Guilbault is joined by designer Arnaud Vaillant, one half of the Coperni duo, fashion critic Pierre Alexandre M’Pelé known as Pam Boy, and Lucien Pagès, founder of PR firm Lucien Pagès Communication to explore this topic.
