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Marine Serre is a young new label based in Paris. The line stands for an immoderate engagement with everyday life and its hybridity, and from there for ignoring old con- ceptual boundaries -- notably between modern cuts, codes, and techniques on the one hand, and pre-modern fabrics, savoir-faire and couture on the other. The result is a comfortable but profoundly future-oriented new mode in the broadest sense of the word. Serre's collections 15- 21 (2015/16) and Radical Call for Love (2017/18) had her selected for the Hyères Festival in January 2017, the
ANDAM Prize, as well as the most prestigious LVMH Prize in March -- all three in one year: a novum in fashion history. Marine Serre then went on to win the LVMH Prize in June!