The Fédération de la Haute Couture et de la Mode’s Emerging Brands Initiative enables those it supports to benefit from a wide range of services ranging from financial support to provision of expertise. It is accompanied by a set of selected professional partners that the Federation enables them to best anticipate the different stages of their growth. It also operates the Paris Fashion Week® Showroom, from the brands selection to its physical and digital implementation. It also supports this strategy by implementing specific communication operations throughout the year.

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The Fédération de la Haute Couture et de la Mode launched Catwalk Calling.
A serie to discover a new wave of designers.

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