Since the beginning of 2021, 188 events registered on the Official Calendars have been broadcast on the Paris Fashion Week® and Haute Couture Week platforms of the Fédération de la Haute Couture et de la Mode (FHCM), built in partnership with Launchmetrics. Despite the health situation, 170 Houses, members of the Federation or guests, have revealed (ou shared) their collections with the general public and fashion professionals through livestreams of their events, videos or creative films.
Through a network of broadcast partners (Google, YouTube, Instagram, Facebook, TikTok, Canal+, The Asahi Shimbun, Kommersant and CNN) and presence on Chinese networks (Weibo, Tencent Video, We Chat), the content of Paris Fashion Week® and Haute Couture Week benefited from unprecedented international amplification which, in addition to the measures implemented by the Houses, has bolstered Paris not only in its role as the capital of fashion, but also as the digital capital of fashion.
To date, since the start of the year, the events coordinated by the FHCM have accounted for: 467K visitors and 1.5M page views on the PFW® platform, 354M views of video content (342.8M on YouTube, 11M cumulative views on Chinese networks) and for a Media Impact Value (MIV)* which stands at $242.92M, a sign of the growing success of the facilities put into place.
* Launchmetrics’ Machine Learning algorithm provides brands with a unified currency to measure the value of all marketing activities across Voices, Channels and Markets by assigning an amount to each publication, interaction, and article.
Fédération de la Haute Couture et de la Mode wishes to thank its official partners DEFI, L’Oréal Paris and DS Automobiles for their continued support.