Paris Fashion Week® Womenswear took place from September 28th to October 6th. 82 Houses listed in the Official Calendar participated through 17 fashion shows and 19 physical presentations and 46 exclusively digital events. The whole content was presented on the platform developed by the Federation de la Haute Couture et de la Mode (FHCM) in partnership with Launchmetrics. Extra content by the Houses, medias and cultural partners of the events furnished the offer conceived as much for the professionals as for the general public.
Google, YouTube, Instagram, Facebook, Canal+, The New York Times, The Asahi Shimbun and Hylink (for the Chinese networks), have formed a network of partners essential to the amplification of this new in its form PFW®, contributing to bring the diversity and creativity of the Houses on the official calendar to the international scene.
To date, the FHCM is pleased to share the success of the system set up, offering the PFW® an extended impact as a sign of its digital acceleration:
The Fédération de la Haute Couture et de la Mode thanks its official partners Le DEFI, L’Oréal Paris and DS Automobiles for their continued support.
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