Paris Fashion Week® digital amplification expands

Paris Fashion Week® Womenswear took place from September 28th to October 6th. 82 Houses listed in the Official Calendar participated through 17 fashion shows and 19 physical presentations and 46 exclusively digital events. The whole content was presented on the platform developed by the Federation de la Haute Couture et de la Mode (FHCM) in partnership with Launchmetrics. Extra content by the Houses, medias and cultural partners of the events furnished the offer conceived as much for the professionals as for the general public.

Google, YouTube, Instagram, Facebook, Canal+, The New York Times, The Asahi Shimbun and Hylink (for the Chinese networks), have formed a network of partners essential to the amplification of this new in its form PFW®, contributing to bring the diversity and creativity of the Houses on the official calendar to the international scene.

To date, the FHCM is pleased to share the success of the system set up, offering the PFW® an extended impact as a sign of its digital acceleration:

  • The PFW® platform cumulated 230K visitors and 606K pages viewed,
  • The video content of the Houses registered on official calendars has a total audience of 153,5M views,
    – 135M views on YouTube,
    – 18.5M cumulative views on Weibo, Tencent Video, We Chat,
  • These results are complemented by the visibility brought by The New York Times and The Asahi Shimbun, as well as Canal +, cumulating 1.5M pages viewed, helping to increase the visibility of the PFW® and the Houses in their communities and in the territories they cover respectively,
  • Launchmetrics estimates the MIV® (Media Impact Value) * of this PFW® at $123M.

The Fédération de la Haute Couture et de la Mode thanks its official partners Le DEFI, L’Oréal Paris and DS Automobiles for their continued support.

* Launchmetrics’ Machine Learning algorithm provides brands with a unified currency to measure the value of all marketing activities across Voices, Channels and Markets by assigning an amount to each publication, interaction, and article.

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